As you’re already aware, having a website is critical to your business’s success. But, what specific website design aspects should you focus on? For your Auburn business, creating a website that effectively communicates the brand’s values and services is key. Here are six critical elements to consider when designing your website (or having a design team set up your website!):
Six Critical Website Design Components for Auburn Businesses
#1: A Responsive Website Design
Over half of web surfers are on mobile devices. This means that not optimizing your website for mobile audiences means you’re ostracizing more than 50% of potential customers. And that’s not statistically insignificant — it’s a huge percentage. Having a responsive design ensures your website is accessible and visually appealing on any device.
#2: Strong Branding
Since your website is a reflection of your Auburn brand’s identity, don’t forget to incorporate your brand colors, logo, and a style that resonates with your business philosophy.
Here at Auburn Websites, we are professional designers with tons of experience in selecting brand-relevant designs that will help your business grow and expand in the Auburn area.
#3: User-Friendly Navigation
Nothing will turn visitors away faster than a bad, poorly designed navigation system. On the other hand, an intuitive navigation structure helps visitors find information quickly and easily, significantly enhancing user experience.
#4. Professional Imagery in Your Website Design
Have you ever been to a really old site with terrible graphics that definitely weren’t modern? How did you feel on that site? Maybe like the site and brand couldn’t be trusted, or even like they didn’t want to invest in their business. This is exactly how your potential customers will feel on your page. This is why we use high-quality images and graphics in every design we do. They make your website visually appealing, build trust, and convey your brand message more effectively.
#5. Clear Call to Actions
A website without call to actions is basically just a really expensive advertisement. Even if you only operate out of a physical storefront — with no online sales — you can have a call-to-action on your website. Direct your visitors towards desired actions, such as making a purchase, signing up for a newsletter, getting directions, or contacting your business.
At Auburn Websites, our dedicated, local copywriting team helps write all the content for your website, ensuring you have actionable, targeted call-to-actions that will directly translate to sales.
#6. Reliable Website Hosting
Having a website doesn’t just stop with the design. A website hosting provider is also required to keep your site online for visitors to find. However, not all hosting providers are created equal.
Here at Auburn Websites, we combine our design and hosting so that you don’t have to worry about any of that. Simply have your design hosted with us, then we take care of the hosting for you — including any technical issues that we run into.
Are You Ready to Elevate Your Auburn Business’s Online Presence with a Professional Website Design?
A well-designed website is a critical component in the success of any business, especially in a community-focused area like Auburn. Incorporating these six elements will ensure your website not only looks great but also effectively communicates with your target audience.
Are you an Auburn business looking to redesign or enhance your website? Contact us today for expert website design tailored to your unique needs. Let’s build a website that not only looks great but also drives your business forward!