If you’re a small business in the Southern Maine area (Lewiston, Auburn, Portland, Lisbon, Sabattus… etc.), you’ll know that online competition can be a bit fierce. SEO is an ever-changing field (in fact, Google just updated ranking factors recently), and getting views for your website can be tough. If you’ve never worked with a direct response copywriting team before, you’ll also know that generating converting text for your business in the online space can be very challenging. Not only do you need to use grammar and words properly, but you also need to be persuasive enough to sell your products or services.

Unless you’re a very talented jack of all trades, we’re guessing you’re succeeding in some areas (great!) but other areas (like your writing) are failing a little bit. This is where having a great copywriting team by your side can help — especially a team that understands direct response copywriting. But… what is this type of copywriting, and why is it different from standard website and blog writing? Well, let’s take a look.


What Is Direct Response Copywriting?

First, let’s get you a good, easy-to-understand definition:

Direct response (DR) copywriting is conversion-driven copy that is concise, clear, and highly actionable — very quickly.

Ads are a prime example of this. So is that text on your website’s homepage where you list the benefits of working with your business.

Don’t have that? You’re missing out on some big conversion boosts.

However, not just short-form content can be direct response. Medium length content like regular blogs or announcements can also have DR flavor. It’s all in how you spin the words.


Direct Response Copywriting vs Regular Copywriting:

At its core, DR copywriting aims to cause a very immediate response in the reader.

Regular copywriting, on the other hand, is more about building relationships with the readers (which honestly doesn’t happen much now-adays).

If you’re looking for fast results, DR copywriting is the way to go.


Direct Response Copywriting vs Conversion Copywriting:

These are very similar, but the main difference is the basis for your writing.

Conversion copywriting takes metrics into account and fine-tunes the message to resonate with a very specific target audience, then evaluates the message’s effectiveness with more metrics.

DR copywriting is more about the emotion that a reader will feel when they encounter the message. There’s a target audience in mind, but the message isn’t being driven and evaluated by metrics — it’s being driven and evaluated by the customer’s response.


How Much Do Direct Response Copywriters Make?

There’s a huge range of pay that you’ll experience when searching for a direct response copywriter for hire. The price will more than likely be based on a couple of factors:

  1. The writer’s experience overall
  2. The writer’s DR experience
  3. The topic you need written for
  4. The amount of copy you need written
  5. The timeframe you need copy written by
  6. And much more…

Generally speaking, you can expect billing to occur per project. You may also encounter writers who accept retainers for unlimited services throughout the month.

Talk to your writer about how you’d like to work with them; you may be able to find a compromise that works for both parties.

Check out our copywriting price model →

What Is an Example of Direct Response Copywriting?

Here are some direct response copywriting examples:


Banners are small strips of action-intended color/image and text that appear on your website somewhere. They can be something as simple as a small “Schedule a FREE Consultation” button or as fancy and elaborate as you like. The copy on these banners is DR copywriting at its finest.


Value Propositions

Value propositions, also known as Unique Selling Propositions (USPs), are essentially a list of different emotional or business advantages that a potential client gets from working with you or using your product (over the other guys). Think things like:

  • Spend more time on what matters
  • Cut costs without cutting corners
  • Stay one step ahead of the competition
  • etc.


Key Benefits

This is a good way to make your product stand out from other competitors’ products. For key benefits, you’ll just pick out what you think the top three benefits of working with you are. This differs from your value propositions slightly, since the benefits are more closely related to the product, rather than the client’s satisfaction or what they will experience when using your service or product. For example:

  • Lightning-fast, machine learning-assisted (so you can spend more time on what matters)
  • Affordable compliance support (so you can cut costs without cutting corners)
  • Regular market updates delivered right to your inbox (so you can stay one step ahead of the competition)

See how these are similar to our previous points… but different in a way? Their focus is slightly different, but still highly response driven.


Landing Pages

Some good examples of this tactic being used on landing pages or one page web designs like the VShred business model. This is a whole-page tactic that uses many different copywriting “secrets.” Here are a few:

  1. Value propositions
  2. Benefits
  3. Rule of 3
  4. Urgency
  5. Problem, Agitate, Solution (PAS) model

You can bake many different copywriting strategies into a landing page to create the perfect sales funnel. You just have to know how to work the magic sauce.


Brochures & Fliers

These are print publications that are intended to be snippets of a business model or event that will generate interest in the topic and drive some type of response. Whether that’s visiting your website or buying a ticket, there’s a very clear goal, and the copy on the print publication works hard to drive you towards that goal.


Email Marketing Campaigns

Some email campaigns are also direct response copywriting. Have you ever gotten “SALE” emails? Or perhaps you’ve gotten a “low stock” email. These types of copy are used to direct you to purchase something or commit to some kind of service. Their goal is to direct you towards a conversion of some kind — right now!


Ad Campaigns

This is probably the most obvious type of direct response copywriting, but it tends to get lumped in with conversion copywriting (for good reason). It all depends on what you want your ad to do, basically. We aren’t raising awareness with an ad, that would be a waste of bid dollars. We want the prospective client to perform a direct response:

  1. Call us
  2. Order something
  3. Submit a quote form
  4. Subscribe to a service

It’s very clear what we want the action to be — or at least it should be.


Learn about the different types of direct response copywriting and how they can help your Southern Maine business succeed in the online market...


How Can Direct Response Copywriting Help Your Southern Maine Business?

The bottom line is that DR copywriting is action-focused. When you want to increase sales or calls to your business, DR copywriting is a great tool to keep in your toolbox. Simply relying on organic discovery and natural interest in your business won’t cut it in a world where your competition is using clever call-to-actions that stand out above yours.

Learn about more tactics that will help your Auburn business succeed online →


Where Can I Find a Direct Response Copywriter for Hire in Southern Maine?

Luckily, there has been a huge boom in the freelance copywriting scene in the past 4-5 years. This can certainly work in your favor, but it also means that there’s fierce competition driving prices up. If you want truly great copy that will deliver great results, you’re going to have to search for the right fit for your Southern Maine business.

And, the price might be a little uncomfortable. It’s important to keep in mind that good copy will come at a price, but it’ll be worth it in the end — especially if that copy drives tons of conversions for your Southern Maine business!


Auburn Websites: More Than Just Websites

Here at Auburn Websites, we’re more than just a website design team in Southern Maine. We’re also a full-service copywriting team.

Need blogs? We’ve got you covered.

Need a high-converting landing page for your super-new product? Our DR copywriting team can help you out.

Whatever digital solution you need for your Southern Maine small business, we can help you find something that works and converts.

Hit us up today to learn more:

Schedule a free consultation with a copywriter →

Get a quote for website design →