If you currently have one of the Google Business Websites for your business, you might have recently received an alarming e-mail. Google My Business websites will be discontinued (sunset) in March 2024. This change marks a pivotal moment for Auburn, Lewiston, and other Southern Maine businesses that have relied on this feature for their online visibility. However, there’s no need to be alarmed, since moving your website over to a local design company is easier than you think. Let’s take a look at why you should act now, rather than waiting for your site to go down completely.
Why the Elimination of Google Business Websites Matters
Google My Business has been a cornerstone for many small and medium businesses, offering a straightforward, no-cost way to establish an online presence. Its ease of integration with Google’s search and maps services made it a go-to choice for businesses, especially those without the resources for a full-fledged website. Unfortunately, the phasing out of this feature signals a need for businesses to reassess and revitalize their online strategies.
Impact of This Sunset on Local Businesses in Lewiston / Auburn
The impact is particularly felt by local businesses in communities like ours. These businesses have benefited from the local search visibility provided by Google My Business for many years now. While this change necessitates a shift in how your business approaches its online presence, we encourage you to explore new platforms and strategies to maintain your visibility and customer engagement. You don’t have to start from scratch.
Local Website Design Alternatives to Google Business Websites
With the impending sunset planned, your business is going to have to explore alternative avenues for its digital footprint. Your options range from developing a dedicated website to leveraging other local listing services. What we don’t recommend is DIY’ing your website design. Here’s why: The Website Design Conundrum: To DIY or Not to DIY
In our experience, a professional website offers greater control over branding, content, and customer interaction. It also provides more opportunities for search engine optimization (SEO) and integration with social media channels, which are vital for reaching a broader audience.
The Role of Local Website Design Services & How They Are Superior to Free Options Like Google Business Websites
Local web service providers can play a crucial role in this transition. Here at Auburn Websites, we offer solutions that cater to the specific needs of your local business. We understand the local market dynamics and can offer comprehensive packages that include website hosting, SEO, copywriting, social media integration, and ongoing support. Especially if you’ve been relying on a Google Business website, our expertise can be invaluable for you if you’re unfamiliar with the nuances of web development and digital marketing.
Making the Transition Doesn’t Have to Be Hard!
Transitioning from a Google My Business website to a new platform doesn’t have to be daunting. The key is to start early and plan strategically. Businesses should consider their target audience, the key messages they want to convey, and how they want to interact with their customers online. Auburn Websites can help you simplify this process, providing guidance and expertise every step of the way.
So, what are you waiting for? Let’s get started on your replacement website today!