Take a quick peek at Fiverr, Upwork, or any other freelance platform and you’ll quickly see that the market is saturated with $5 “copywriting” gigs with 24-hour turnarounds. That sounds great, right?! Who wouldn’t want content with originality (maybe) that requires minimal effort at a minimal price? Sure, your Auburn business could order that, build upon it, and edit it yourself; however, why would you bother to pay someone to save you time in the first place?

If you’re like us, you may remember a time on search engines where a query would return keyword dump pages that were used to get a site to the top of the rankings. For example, you might search for a topic you’d like to learn more about – how to start freelancing. On that page, the keyword freelancing would be used nine ways ’till Sunday in sentences of zero intrinsic value. Oh, and don’t forget about the millions of ads that were vomited all over the page!

Thank heavens search engine ranking doesn’t work like that anymore! Nowadays, content creators and website developers have to offer original, unique content in order to rank in a reasonable position on search engines.


What Does This Mean for Your Auburn Business?

This means that you are going to need to work your butt off to create content for your viewers – even if they never read it. Sure, you could create a website with two or three pages, add your products, and call it good; but you’ll be missing out on a lot of keyword searches and content originality that your clients will be searching for. This is content that’s meant to drive sales for your business.

These keywords are going to be what gets you new customers. So, either spend the time or the money to do this step properly. The impacts of skipping the blog can make a big difference in your ability to sell your product or service.


You Don’t Have to Do This Yourself

That’s right – you don’t have to sit in front of your word processor for hours a day generating “originality” if you don’t want to. Here at Auburn Websites, our writers love doing that work for you; all we need is a content brief and some time to get it done the right way. Furthermore, you could hire us to manage your website’s blog in its entirety.


What $5 Copywriting Really Gets You – Not Originality

Copy Monsters or AI Generated-Spam.

We shouldn’t have to explain why $5 is far too little to pay someone for a 500-word post.

If you order a gig off of Fiverr or Upwork for this amount of money, you should set your expectations low. For $5, you’re running the risk of sloppy, plagiarized, AI, worthless content being sent your way. If you go ahead and post this content on your website, things get even worse.

Learn more about Google’s recent core updates here


Plagiarism and AI Can Bomb Your Auburn Site’s SEO

“Using unoriginal content can result in poor ranking as Google brings websites in top results only if they contain unique information that is valuable for readers.” SuperbThemes.com

Since modern search engine crawlers value content originality and utility, so should you. Simply rehashing what someone else has already said is, put simply, the easy way out. You’re working hard to develop your brand as a unique, singular entity, so why wouldn’t you extend that same goal to your website’s content? Your website deserves the necessary attention to make it worthy of your customers’ views.  


If there's one thing you can do to tank your Auburn business's chance at ranking well on Google, it's this. Learn how to avoid this copywriting fail...


Auburn Websites: Website Design & Copywriting That Are Worth Your Time & Money

Here at Auburn Websites, we’re hard at work for your brand even when you aren’t. That’s because we’re dedicated to our clients’ success. We design websites to be SEO ready — this way, when we partner with you for SEO copywriting, you’re already ready to go.

So, if you’re looking for a local partner in your business’s success, reach out to us today. We’re ready to invest our time in your brand. Are you ready to invest, too?

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