Here at Auburn Websites, we know that marketing is time-consuming. But… did you know that — if you have a poorly functioning website — standing out and reaching the right audience in Auburn, ME, can be even more of a daunting task? There’s hope, though. With the power of Search Engine Optimization (SEO) and a well-designed website, you can greatly enhance your online visibility on Google and connect with your target audience more effectively. Today, we’re going to explore some essential strategies and tips on how to use SEO to reach the right audiences here in Auburn, ME. Let’s get started.
5 SEO Tips for Auburn Business Owners to GET ON GOOGLE!
As a website design company, we take all of these things (and more) into account when we build a client’s website. If you see anything in this list that’s lacking on your current website, schedule a consultation with us! We can help you tick all of these boxes if you don’t have the time or SEO know-how.
Tip #1: Understand Your Audience That’ll Be on Google
Before diving into SEO tactics, it’s crucial to understand your target audience. Knowing who they are, what they are looking for, and how they search for products or services online is key. At Auburn Websites, we know this area very well, and we know how to connect with this Southern Maine set of audiences. Consider demographics when you write your content, just like we do.
Tip #2: Focus Right in on Local SEO for Google
Auburn, Lewiston, and surrounding towns within Southern Maine have distinct character and values. To resonate with the local audience, focus on local SEO. Claim your Google My Business listing, make sure your NAP (Name, Address, Phone number) information is accurate and consistent across all online platforms. This makes it easier for local users to find and contact you. When you work with us, we can help you set all of this up.
Tip #3: Do Some Google Keyword Research
One of the foundational aspects of SEO is keyword research. What does this mean? Well, start by identifying the keywords that your Auburn, ME, audience is likely to use when searching for your types of services. This could include terms that have to do with a single service, product, or category of either one. However, you also want to include the city you’re targeting. You can use free tools like ahrefs’ keyword generator to get ideas and see the volume for those ideas.
Tip #4: Only. Craft. Quality. Content.
We can’t express this enough. Creating valuable and informative content is a surefire way to attract the right audience. Develop content that addresses the unique needs and questions of your target audience in Auburn (or whatever city you’re targeting). This should be a variety of different sources: blog posts, articles, or even video content related to your services, trends in your industry, or even the local business scene and how you give back to your community. Don’t have time to write quality, well-researched content for your brand? Our copywriter lives right in Lewiston, Maine and can set you up with recurring blogs for your website!
Tip #5: Optimize the Website Itself
Your website is your online storefront, so treat it that way! Ensure that it’s user-friendly, easy-to-use, and optimized for SEO. This includes fast-loading pages, mobile responsiveness, and a clean, intuitive design — we’ve talked about this before. Optimize your website’s on-page elements, such as meta titles, meta descriptions, and header tags, with your chosen keywords for Auburn, ME. This can be a daunting task when you have to retcon what’s on your site.
If you feel like your website needs a little love in the SEO department, contact us for a redesign. We’ll help you make sure the titles, meta tags, image attributes, and more are all on point.
Stay Tuned for More SEO Tips and Google Ranking Tips for Auburn Businesses
This is only half of what you’ll need to worry about when you’re optimizing your brand for search engines. Stay tuned for our next post, where we’ll list the last 6 tips. Remember, it goes beyond your blog, and every aspect of your online presence needs to be optimized. Not sure you have time for all of that? Get in touch with our team of local experts today: Schedule a Consultation Check Out Our Pricing Models Get a Quote Now