In Part 1 of this series, we discussed the basics of SEO and why it’s important for Auburn businesses of all sizes. Today, we’re going to explore some more strategies you can implement to improve your website’s visibility in Google search results. Keep in mind that, as a part of our website design process, we tend to cover most — if not all — of these for you. So, if you’re hunting for a fantastic, local, all-in-one solution for your business’s online presence, hit us up.
Five More SEO Strategies for Your Auburn Business to Get Listed on Google:
Tip #6: Build High-Quality Backlinks
Backlinks are links from other websites to your own. They’re like votes of confidence, signaling to search engines that your site is authoritative and trustworthy. Acquiring high-quality backlinks from reputable sources can significantly boost your website’s ranking.
Three General Strategies for Building Backlinks:
- Guest blogging: Write guest posts for other websites in your industry or niche. Include a link back to your website in your author bio.
- Resource linking: Reach out to websites that link to outdated or broken resources and offer your own high-quality content as an alternative.
- Industry participation: Engage in online communities and forums related to your industry. Provide valuable insights and include a link to your website in your signature.
Tip #7: Optimize Your Auburn Business’s Website for Technical SEO
Technical SEO refers to the behind-the-scenes aspects of your website that can impact its search ranking. While it may not be as glamorous as content creation, it’s just as important. And, quite honestly, this is where you get into the nitty-gritty of websites — use extreme caution when addressing these things. You can very easily break your website if you go into this without the right understanding.
Four Technical SEO Factors to Consider, Back-End:
- Website speed: Ensure your website loads quickly and efficiently. Users are likely to “bounce” away from slow-loading pages, negatively impacting your search ranking.
- Mobile-friendliness: Make sure your website is optimized for mobile devices, as a significant portion of Google searches occur on smartphones and tablets.
- Site structure: Organize your website with a clear and logical structure. Use relevant keywords in your page titles, meta descriptions, and header tags.
- URL structure: Keep your URLs short, descriptive, and easy to understand. Use relevant keywords and avoid unnecessary characters or symbols.
Tip #8: Utilize Google Search Console and Google Analytics
Google Search Console and Google Analytics are invaluable tools for monitoring and improving your website’s SEO performance. These two tools each have their unique uses, and the only real way to utilize them properly is to explore what they have to offer. At minimum, keeping an eye on your search visibility and traffic volume can help you identify where you’re going right and where you could optimize better.
Tip #9: Stay Up to Date with SEO Trends and Algorithm Updates
Search engine algorithms are constantly evolving, so it’s crucial to stay informed about the latest trends and updates. Regularly check reputable SEO blogs and resources to ensure your strategies remain effective. This is a lot of work, we understand! Here at Auburn Websites, we do this all for you so you don’t have to dump the time into it.
Tip #10: Don’t Be Afraid to Seek Professional Help If Needed
If you’re feeling overwhelmed by the complexity of SEO, you’re not alone. Consider seeking professional help from our local, Auburn team. We can help you redesign and optimize your site to help you achieve your SEO goals.
Remember, It Doesn’t Stop There
Probably the most important point we wish to make to you is that SEO is an ongoing process, not a one-time fix. By implementing these strategies and consistently refining your approach, you can effectively leverage SEO to improve your website’s visibility, attract more visitors, and ultimately achieve your business objectives.
Don’t have time to do this all yourself? We totally get it.