If you’re new to the marketing scene, either for your own or another local Auburn business’s content marketing team, you might be wondering what the actual difference between search engine optimization and copywriting are. Most writers know that these go hand-in-hand, but the lines between them are rather blurred. Today, we’re going to take a look at what makes each special, in a way. Let’s get started and chat about SEO vs copywriting.


What is SEO?

SEO (search engine optimization) is all about enhancing your website’s potential visibility on search engines — think Google, BING, and others. Therefore, your primary goal with SEO is to just improve your rank for your products’ and services’ relevant keywords. Higher rankings obviously mean more organic traffic; this leads to more potential customers! But… what does SEO involve? Here are some ideas:

  1. Keyword Research: Identifying the actual words and terms your target audience (TA) is searching for.
  2. On-Page Optimization: Ensuring that every single page on your site uses those keywords effectively. Meta tags and great menu structure are included in this, too.
  3. Content Quality: Creating valuable and informative content that satisfies the search user’s original intent.
  4. Link Building: Acquiring backlinks from reputable sites to boost your site’s authority.
  5. Technical SEO: Improving site speed, mobile-friendliness, and other technical aspects to enhance user experience.


What is Copywriting?

On the other hand, copywriting focuses on text that encourages and nurtures readers to take the action you want them to take. For example, making a purchase, signing up for a newsletter, or even just engaging with your site (or content on social media). Here are some examples and engagement tactics you might come across:

  1. Audience Understanding: Knowing who your readers are and what they need.
  2. Persuasive Language: Using words that inspire and convince.
  3. Clear Messaging: Communicating your message in a straightforward and engaging manner.
  4. Call to Action (CTA): Encouraging readers to take the next step, whether it’s buying a product, contacting you, or downloading a resource.
  5. Brand Voice: Maintaining a consistent tone that reflects your brand’s personality.


SEO vs Copywriting: Do They Go Together?

While search engine optimization and copywriting are technically not the same, they often intersect. The best content is both optimized for search engines and compelling to human readers. Check out how they complement each other:

  • SEO-Friendly Copywriting: This involves writing content that includes relevant keywords naturally while still being engaging and persuasive. It’s about balancing keyword density without compromising readability.
  • Content That Converts: SEO brings visitors to your site, but it’s the copywriting that converts them into customers. A well-written landing page optimized for SEO can attract traffic and drive conversions.
  • Blog Posts and Articles: Regularly updated blog posts optimized for SEO can attract visitors, while high-quality copywriting keeps them engaged and encourages them to explore further.


A Review of SEO vs Copywriting

1. Purpose:

SEO aims to attract more visitors by improving search engine rankings.
Copywriting aims to engage and convert visitors by crafting compelling messages.

2. Focus:

SEO focuses on technical aspects, keywords, and search algorithms.
Copywriting focuses on storytelling, brand voice, and persuasion.

3. Metrics:

SEO success is measured by metrics like organic traffic, bounce rate, and ranking positions.
Copywriting success is measured by metrics like conversion rates, engagement, and click-through rates.


Today, we cover SEO vs copywriting for Southern Maine businesses. If your Auburn business is on the hunt for a local SEO copywriting partner, get in touch now!


SEO vs Copywriting: Practical Applications for Auburn Businesses

SEO Techniques for Auburn Businesses

Imagine you run a local bakery in Auburn. An effective search engine optimization strategy might involve:

  1. Researching keywords like “Auburn bakery,” “best cupcakes in Auburn,” or “fresh bread Auburn.”
  2. Optimizing your website’s pages to include these keywords in titles, meta descriptions, and headers.
  3. Creating blog posts about baking tips, recipes, or the benefits of fresh bread, each optimized for relevant keywords.
  4. Ensuring your site loads quickly, is mobile-friendly, and includes quality images with proper alt text.

These are obviously just a few examples. Working with a local business that specializes in SEO content (like us!) means that you’ll get more bang for your buck.


Copywriting Techniques for Auburn Businesses

For the same bakery, compelling copywriting might involve:

  1. Crafting an engaging homepage message that highlights what makes your bakery unique.
  2. Writing descriptions for your products that tempt potential customers (“Our chocolate cupcakes are made with rich, Belgian chocolate and a touch of love.”).
  3. Including strong CTAs like “Visit us today for a free sample!” or “Order now and enjoy fresh bread delivered to your door.”
  4. Sharing your brand’s story in a way that connects with customers, making them feel a part of your community.

Again, keep in mind that there are many more ways to use copywriting to your business’s advantage. Our copywriting team can see to that for you.


Need BOTH SEO & Copywriting? Choose Auburn Websites

If you’re looking to enhance your website’s performance, it’s less about SEO vs copywriting and more about how you can use these two tactics together to achieve your business goals. For more information on optimizing your site and crafting compelling content, check out our blog.

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