Website hosting can be a confusing topic. While it is incredibly technical, we can distill it down to some basic factors, helping you understand why it’s so important to shop around. Here at Auburn Websites, we want you to be as informed as possible when deciding what services to use for your new or redesigned website. Today, we’re going to chat about some of the most important factors to consider when selecting a website hosting provider for your Lewiston or Auburn small business. Let’s get started.

 

First & Foremost: What Is Website Hosting?

Let’s first get a good understanding of what website hosting actually is.

Put simply, website hosting is a service that you pay for. Without it, no one can access your website from their computers or phones. Website hosting is not website design, and it isn’t the website itself. Website hosting is basically you paying rent for the ability to have your website viewable by internet surfers.

When you pay a fee for website hosting, you’re paying for disk space on a server somewhere in the country. We affectionately refer to these servers as “the cloud.” Some website hosting services will offer you more than others, and this is why we recommend you shop around for the best option for your local business. So, what kinds of things should you be looking for? We’re glad you asked:

 

What to Look for in a Website Hosting Package:

#1: Affordability

One of the biggest factors in your selection process will likely be the price. And, we recommend you take this into consideration… but don’t let it hold you back from purchasing a service that would serve your business better. Oftentimes, cheap website hosting services will be slow, unreliable, and difficult to get support for. This can be a huge issue. You need your website to be online, fast, and reliable in order to make sales and land new clients. Don’t sell yourself short here.

 

#2: Speed

We mentioned this above, but it’s an incredibly important stand-alone mention. Google and other search engines consider page speed as a metric to help rank your site. Pages with lower page speed will be less likely to rank in the top spots than pages with higher speed. Fast servers are more expensive, but they’re worth it in the long run, trust us.

 

#3: Disk Space / Memory

The next factor to consider is how much storage your website hosting provider will allow you. Most small business websites won’t need tons of space, but for custom builds, videos, and tons of photos, you’ll need a larger allotment of server storage. Businesses that may need to consider this might be local Lewiston / Auburn:

  • Photographers
  • Graphic designers
  • Interior designers
  • Videographers
  • Online shops with lots of products or product variations
  • Businesses with web courses or videos
  • And more businesses that need lots of downloadables, videos, photos, or specialty website solutions

 

#4: Support

Websites live on servers, and those servers are bound to have issues sometimes. With a hosting provider that also provides good support, you can resolve any number of issues quickly and effectively. We highly recommend going with a reputable hosting company that can handle support tickets in your stead. After all, you have more important things to worry about as a business owner in the Lewiston or Auburn area.

 

#5: Server Location

There’s a lot of technical mumbo jumbo that goes into this one, but just know that servers that are closer to you tend to perform better for customers. Think of it like travel time, because that’s essentially what happens. It will take longer to travel halfway across the country than to travel to the next state over. By choosing local servers (especially for local businesses), you can increase page speed and improve the customer experience.

 

Learn why the website hosting service you choose matters for your Lewiston or Auburn small business. How does Auburn Websites' hosting package stand out?

 

Auburn Websites: Affordable Managed Website Hosting

Here at Auburn Websites, we have several tiers of website hosting packages. Each comes with additional perks for your business, and you can use them to round out your marketing strategies. All four packages come with our basic website hosting and maintenance service: your website is hosted on plenty of disk space on a US server closest to you, and we handle any issues with the hosting for you. Your website will be fast and reliable, letting you focus on the other things you need to focus on as a business owner.

 

Basic Hosting & Maintenance

  • Website Hosting
  • Maintenance
  • Technical Assistance
  • Site Support & Platform / Software Updates

$24.95 / month

Best For:

Small business in Lewiston / Auburn who just need to get online and aren’t worried about search engine optimization just yet. All of our websites are SEO-ready, meaning that we can move you into the next hosting plan whenever you’re ready to lean into SEO a little bit more. Best for businesses who will create their own content strategy and write their own blogs.

 

Hosting, Maintenance, & SEO

Adds our SEO Service:

  • All-in-One SEO Plugin
  • One-Time Site Optimization

$33.20 / month

Best For:

Small businesses in the Lewiston or Auburn area who are ready to get the ball rolling with SEO. We’ll optimize your website for whatever keywords are relevant to your business and set you up with a plugin to help keep your content on track. Best for businesses who will create their own content strategy and write their own blogs.

 

Hosting, Maintenance, SEO, & Content

Adds our Content Creation & Marketing Service

  • 6 automatically published and optimized 500-word blog posts for the year.
  • Branded image & quote for sharing on social media every month.
  • Branded industry-related image for social media every month.
  • Weekly posts to your business Facebook and LinkedIn pages.
  • 1 post a month on your Google Business listing.

$68.25 / month

Best For:

Small to medium-sized businesses in Lewiston or Androscoggin County that are ready to commit to a content schedule that will improve their online visibility. Combined with our SEO services, this package will ensure you get the most out of your website’s online presence. Best for businesses who don’t want to spend time writing their own content.

 

Hosting, Maintenance, SEO, Content, & More

Adds monthly emails to your lists and quarterly videos to upload to YouTube (or wherever you choose).

$93.20 / month

Best For:

Businesses in Southern Maine who want to be completely hands-off with their marketing and content creation. This package will engage your customer base on a monthly basis, encouraging more sales and improve your Lewiston or Auburn business’s visibility.

 

Ready to Get Started with Our Website Hosting & Design?

Don’t have a website? Need a new look for your website?

Get started today with Auburn Websites. We can handle every step of your website’s creation with just a little bit of functionality and design input from you. Let’s get you online so you can get found!

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